NPPS

Ireland 32 County Launch Business Plan

A coordinated national launch plan to penetrate the Irish market within 7 days, build county-based sales teams, grow membership, drive social media visibility, and turn NPPS into a household brand.

1. Executive Summary

NPPS will launch across all 32 counties of Ireland using one County Director per county, supported by sub sales teams, social media creators, influencers, paid advertising, membership offers, competitions, and daily coordinated content releases.


The launch goal is to create the appearance and reality of national momentum within 7 days. The longer-term goal is to build a national sales network, 1 million combined social followers, and a recurring membership platform.

2. Core Launch Objectives

7 Day Market Penetration

Make NPPS visible in every county within the first launch week.

32 County Sales Network

Recruit one County Director per county, each building a local sales team.

1 Million Followers

Build combined reach across TikTok, Instagram, Facebook, X and YouTube.

Membership Revenue

Create monthly recurring income through an NPPS membership website.

3. Pre-Launch To Do List

4. 7 Day Launch Schedule

Day Action Purpose Complete
Day 1 Teaser campaign: “Something big is landing in Ireland” Create curiosity
Day 2 Launch county pages: NPPS Cork, NPPS Galway, NPPS Dublin Create local trust
Day 3 Release testimonials, first reactions and founder story Create social proof
Day 4 Mass live streams across counties Create national activity
Day 5 Giveaway campaign and founding member offers Increase followers and leads
Day 6 User-generated content challenge Make customers promote NPPS
Day 7 National paid advertising push Scale awareness fast

5. County Sales Structure

County Director

  • One per county
  • Builds local team
  • Runs county group
  • Manages local content
  • Reports sales weekly

Sub Sales Team

  • 5 to 20 people per county
  • Each gets referral link
  • Posts daily content
  • Drives product and membership sales

Commission Idea

  • County Director: 10% county override
  • Sub Rep: direct commission
  • Monthly bonuses
  • Leaderboard rewards

6. Budget Projection

Area Low Budget Strong Budget High Impact Budget
Website, store and membership system €5,000 €20,000 €50,000+
Branding and launch design €3,000 €10,000 €30,000+
Content production €15,000/month €60,000/month €150,000/month+
Influencers €20,000 €150,000 €500,000+
TikTok ads €20,000/month €100,000/month €300,000/month+
Meta ads €20,000/month €100,000/month €300,000/month+
YouTube ads €10,000/month €40,000/month €150,000/month+
Sales team setup €10,000 €50,000 €150,000+
Total 90 Day Estimate €150,000 €500,000 – €1.5M €2M+

7. Revenue Projection Example

Revenue Stream Low Case Medium Case High Case
Product sales 5,000 orders x €50 = €250,000 25,000 orders x €50 = €1,250,000 100,000 orders x €50 = €5,000,000
Membership 2,000 x €19/month = €38,000/month 20,000 x €19/month = €380,000/month 100,000 x €19/month = €1,900,000/month
Rep network sales €100,000/month €750,000/month €3M+/month
Special Note: These are planning projections only. The real figures depend on product price, margin, fulfilment, repeat orders, advertising performance, and customer retention.

8. Social Media Growth Targets

Platform Follower Target Estimated Cost Per Follower Budget Range
TikTok 400,000 €0.10 – €0.80 €40,000 – €320,000
Instagram 250,000 €0.40 – €2.00 €100,000 – €500,000
Facebook 250,000 €0.20 – €1.50 €50,000 – €375,000
X 100,000 €0.20 – €1.20 €20,000 – €120,000

9. Special Notes

Winning Point: NPPS must feel like a national movement, not just a product.
Brand Rule: Every post, video, website page and county page must look connected.
Risk: A weak launch week can damage the perception of the brand. The campaign must be ready before going public.

10. Final Launch Approval Checklist